If you can sell the games without making a loss on the consoles, it's a profit. This explains why Microsoft is so keen to push its Game Pass on as many platforms as it can. This is not surprising, but it is something else to hear it out loud. As TechRadar pointed out, one of gaming's worst kept secrets is the fact that gaming consoles almost always sell at a loss and make money back on the sale of games. She also said that they have never sold an Xbox console for a profit.
To this, Wright replied that they “sell the consoles at a loss”.
Xbox's Vice President Lori Wright was called in as a witness in the Apple and Epic Games' court case and according to Protocol, Epic Games' lawyer asked Wright about the profit margin on Xbox console sales. The latest revelation comes from Microsoft and explains why the company is so keen on pushing their Game Pass to as many people as they can instead of just keeping it exclusive to its own Xbox consoles. While Apple and Epic Games battle it out in court, all companies involved in gaming in any capacity are using this opportunity to reveal some of their secrets.
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